The Mathari National Teaching and Referral Hospital has announced a Ksh150,000 logo design competition as part of its rebranding strategy.
In a tender notice, the level-6 tertiary health facility popularly known for mental treatment, stated that it needed a logo that would capture its mandate and vision.
The logo design should follow set guidelines, including clarity and must not contain the entire name of the facility. It should also be user friendly for branding purposes.
"It must not necessarily include the name of the hospital; however, the initials MNTRH can be used. The Logo must be clear and distinctly identifiable for application on all hospital materials, instruments, publications, website and relevant documents," the advert read in part.
Interested applicants will also be required to come up with colours that will be adopted as MNTRH official colours. In addition, the design image composition should be conceptual rather than literal.
The best designer will take home Ksh150,000 while the second and third best designs will scoop Ksh100,000 and Ksh50,000 respectively. The competition is open to individuals, firms and corporates.
Submission guidelines
The design should be submitted in hard copy on A4 size paper: six copies in black and white and six in high-resolution colour. A printable soft copy of the logo in PDF or JPEG should be submitted on a flash disk.
Competitors are allowed to submit only three entries and should include their contact details. The above should be enclosed in plain sealed envelopes clearly labeled "The Mathari National Teaching and Referral Hospital Design Competition".
Applicants are required to drop the envelopes at the tender box located at the Mathari Hospital before or on Monday, April 11, by midday.
The designs will be vetted by judges based on the set guidelines. According to the hospital, competitors who wish to attend the evaluation process are welcome but have been told to respect the judges' decision which will be final and not open to appeal.
Top three designs will be announced on the hospital's website. In addition to the prize money, the creator of the best logo will also get an honorary mention during the official unveiling ceremony.
