Citizen TV maintained a strong grip on local TV viewership audience with a 35 per cent market share, data from the report from the Media Council of Kenya, the sector's regulator, revealed.
In 2023, the station headquartered along Maalim Juma Road had a market share of 35 per cent, the same viewership it maintained in 2022.
NTV was second in 2023 with 11 per cent market share, its flat rate since 2022, after overtaking KBC which dropped from a 12 per cent viewership in 2022 to 7 per cent.
KTN Home maintained the third position in both years but dropped in viewership from 11 per cent to 8 percent while KTN News maintained a market share of 7 per cent tying with KBC and K24 TV.
Inooro TV and TV47 followed with 6 per cent and 5 per cent market shares respectively.
The report released on Thursday also showed that 75 per cent of all the viewers watched local TV between 7pm and 10pm followed by 4pm to 7pm (9 per cent) and 1pm to 4pm (6 per cent).
The prime time viewership shot up from 46 per cent to 75 per cent
Citizen TV Viewership Data
An earlier report from Ipsos placed the total Kenyan TV viewership market at 33,097,640 of which Citizen TV controls 13,133,100.
In an interview with Kenyans.co.ke for the Evening Brief Newsletter I write for (Check the full Statistics here), Citizen TV Production Manager Stanley Ngige revealed that the prime time (7pm to 10pm) was the station's hottest averaging between 6 million and 8 million viewers per episode and can go as high as 12.5 million.
Inspekta Mwala and Tahidi High, which air before prime time (between 4pm and 7pm) , average 4 million and 5 million viewers per episode.
"Becky and Mother-in-Law which are slotted at prime time after our News bulletin, Nipashe, go as high as 8 million viewers per day. There are times we have high peaks of up to 12.5 million viewers," Ngige stated.
He further explained that viewership for Maria, Sultana and Becky has been consistent 'because of the loyalty viewership on that time slot, coming back to back with news viewership.'
The shows, which succeeded each other respectively, dominated the 8 p.m. slot sandwiched between the prime time Swahili and English bulletins.
Radio Listenership
The report also showed that Radio Citizen remains the most popular station with 22 per cent market share followed by Radio Jambo (14 per cent), Radio Maisha (11 per cent), Milele FM (6 per cent) and Radio47 (5 per cent).
Radio Citizen's listenership grew from 18 per cent in 2022 to 22 per cent while Radio Jambo dropped from 16 per cent.
"Radio47, a new entrant is up at 5 percent, there is something they are doing right," MCK CEO David Omwoyo revealed during the report's launch.
Kenyans.co.ke, your favourite online news provider, grew in popularity from 2 per cent to 3 per cent while our sister publication, Kenya Moja, improved from 1 per cent to 2 per cent.
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