The third edition of the Safari Rally has just concluded, marking its place as the third event on the World Rally Championship (WRC) calendar.
Amidst the roaring engines and dust-laden tracks, the question on many enthusiasts' minds revolves around what these drivers and their teams take home in terms of rewards and recognition.
Here’s an in-depth breakdown of what drivers in various categories and their teams can expect to take home.
In the World Rally Championship (WRC), rally drivers not only compete for glory but also for a range of rewards and accolades.
Titles up for grabs at the end of the year include the FIA World Rally Championships for drivers and Co-Drivers across all levels, and the World Rally Championship for manufacturers and teams.
One of the primary rewards during each outing comes in the form of championship points, which significantly contribute to a driver's standing in the WRC rankings.
Winners on any given weekend are determined by the driver's lead time.
The points distribution system is meticulously structured, taking into account the final classification after Saturday's stages.
Points are awarded based on standings, with the top positions earning higher points, ensuring that consistency and performance are duly rewarded.
The 2024 season has witnessed significant changes in the points system, adding depth and intensity to each rally. Additional points are now awarded based on the accumulated general classification of Sunday's stages, injecting further drama and competition into the mix.
Belgian rally driver Kalle Rovanpera for instance, clinched victory at the Safari Rally Kenya, by winning both Saturday and Sunday races. He won 18 points on Saturday and banked them by completing the race on Sunday. He earned two points from the Wolf Power Stage to make a total of 20.
Apart from championship points, rally winners also receive trophies, each uniquely designed and approved by the FIA Media Delegate and WRC Promoter. The presentation of these trophies is a ceremonious affair, often graced by politicians or dignitaries.
Prize money is another enticing aspect for rally winners, with some events offering substantial sums to the victorious driver and their team. The amount can vary depending on the rally's sponsors and financial backing.
Manufacturer points are also up for grabs, contributing to the manufacturer's championship standings. Manufacturers earn points similar to their drivers.
Beyond tangible rewards, winning a rally brings invaluable recognition and media coverage, paving the way for enhanced sponsorship opportunities. Successful performances can attract new sponsors, leading to increased financial support and resources for both drivers and teams.
The Safari Rally has seen a surge in sponsorships from companies like Safaricom, KCB, and Kenya Airways, providing drivers with the resources to enhance their branding efforts and engage with fans.
KCB, for instance, committed Ksh95 million to support local drivers, bolster branding initiatives, and enrich the overall fan experience.
