The festive season is upon us, and with it comes the perfect excuse to indulge in life’s finest pleasures after months of hard work. While there are countless ways to celebrate, why not try something new and exciting, like a trendy drink or cocktail?
In September, East African Breweries Limited (EABL) introduced the newest addition to its premium line-up: Baileys Strawberries & Cream. This limited-edition flavour combines Baileys’ signature smoothness with the fresh, fruity notes of ripe strawberries, making it an ideal treat for the holiday season.
The launch event, held at the Artcaffé in Britam Tower, was more than just a product unveiling but a celebration of indulgence and sophistication.
A Celebration of Flavours
The event’s theme, “Pretty in Pink with a Touch of White,” set the tone for a night filled with elegance and creativity. Guests were greeted by a beautifully decorated venue featuring pink floral arrangements and strawberry accents, creating a whimsical yet luxurious ambiance.
The event attracted the who’s who of Nairobi’s social scene, including media personalities, influencers, and brand enthusiasts. Among the notable attendees were Tara Nicole, Maureen Bandari, Kimberly Ochieng’, and Shiksha Arora, who mingled while enjoying a range of Baileys-inspired cocktails, while renowned content creator Stephanie Ng’ang’a took charge as the MC, keeping the energy high throughout the night.
Beyond the drinks and music, the event offered a unique interactive experience where guests were invited to participate in a hands-on flower arrangement session, crafting their own personalised bouquets, adding an interactive and memorable twist to the night.
The Liqueur Market
As the festive season gains momentum, premium liqueurs like Baileys Strawberries & Cream are quickly becoming essential for celebrations. These beverages provide an indulgent experience that resonates with consumers seeking quality and sophistication.
The global cream liqueur market reflects this growing trend. According to Allied Market Research, the market was valued at $2.3 billion in 2019 and is projected to reach $4.6 billion by 2029, growing at a compound annual growth rate of 10.5% between 2023 and 2029. This impressive growth highlights a shift in consumer preferences, with increasing demand for innovative, premium beverages that complement a modern and aspirational lifestyle.
“We have always been about indulgence and delight,” said Wangeci Gakenia, Baileys Brand Manager. “With Baileys Strawberries & Cream, we are offering something fresh and exciting for our customers. It is perfect for those looking to add a little sweetness to their lives, whether they are hosting a party or treating themselves to a quiet moment of indulgence.”
Limited Editions Driving Consumer Excitement
Limited-edition releases like Baileys Strawberries & Cream are increasingly gaining traction, offering consumers a chance to try something new and exclusive. For many, the allure of these seasonal flavours lies in their ability to transform ordinary moments into memorable ones.
“Our consumers love innovation,” said George Karume, Shopper Manager for Premium Spirits at EABL. “The excitement around Baileys Strawberries & Cream has been phenomenal, and this is just the beginning as we are working on more surprises to keep the momentum going.”
The brand is also partnering with beauty and wellness brands, as well as local bakers and dessert artisans, to inspire creative ways of incorporating Baileys into everyday indulgences. From cocktails to desserts, this collaboration ensures the flavour remains at the heart of unique and unforgettable experiences.
How to enjoy with Baileys
Baileys Strawberries & Cream is the perfect lifestyle accessory, seamlessly fitting into various settings. Whether you are unwinding after a long day, hosting friends for a festive gathering, or looking for an indulgent twist to your dessert, Baileys has you covered.
For those who love to experiment, this new flavour offers endless possibilities. A splash in your morning coffee, a drizzle over ice cream, or even a creative twist on your favourite dessert recipe - Baileys Strawberries & Cream brings a layer of sophistication to any dish or drink.
Ready to try something new? Here is one popular recipe for a Strawberry Parfait, which combines crushed cookies, whipped cream, and Baileys for a delicious dessert that is easy to make:
Strawberry Parfait with Baileys Strawberries & Cream
Serves 2
Ingredients:
- 5 crushed cookies
- 100ml Baileys Strawberries & Cream
- 100g cream cheese
- 100ml whipped cream
- 1 tablespoon sugar
- 10 chopped strawberries
Instructions:
- Whisk the cream cheese and Baileys until smooth.
- In a separate bowl, beat the whipped cream and sugar until fluffy.
- Fold the whipped cream into the Baileys mixture, adding half of the chopped strawberries.
- Layer the mixture with crushed cookies and the remaining strawberries in two glasses to garnish.
- Chill for 30 minutes, then serve.
So, as you plan your festive celebrations, do not forget to include Baileys Strawberries & Cream. Whether you are enjoying a quiet night in or hosting, this limited-edition liqueur is guaranteed to add a touch of sweetness and sophistication to every occasion. Make your holiday season one to remember with Baileys.
Bonus Tip: Baileys Strawberries & Cream pairs wonderfully with spirits like vodka or gin, making it perfect for crafting dessert cocktails.