Airtel Kenya is fast gaining ground with the most recent report by the Communications Authority of Kenya (CA) highlighting positive growth of the telecommunications' GSM Global System for Mobile Communications (GSMS) network and Airtel Money market share.
As per CA, the total number of SIM subscriptions in the country is 71,375,093, with a penetration rate of 138.5 per cent. Of this number, Airtel has a total of 21,517,842 subscribers, translating to a market share of 30.15 per cent.
During the third quarter of 2024 between July and September, Airtel experienced a growth in the number of subscribers by 777,284 which is 3.75 per cent to 20,740,558 subscribers.
In terms of mobile money, Kenya has continued to experience a high rate of adoption of mobile money with a total subscriber base of 42,302,833 between October and December 2024. Of this number, Airtel Money has a market share of 8.9 per cent, translating to 3,764,952 customers.
Further, with enhanced interoperability, Airtel Money has enabled Kenyans to access, send money and make payments regardless of the network it is originating from or going to.
In a market riddled with dominance, the sustained growth of Airtel Money is a glimmer of hope for Kenyans as they get enhanced mobile money services and an option to make choices regarding their financial decisions.
Airtel has continuously positioned itself as an innovative, purpose-driven company offering value for money voice, data, home broadband, enterprise, and Mobile Money solutions.
The company has been on an aggressive network expansion, rolling out almost 1000 network sites last year, the largest ever network rollout in the history of the company’s operations in the country.
With a network footprint of over 4200 network sites, Airtel not only boasts of wide coverage and network reach but also enhanced indoor coverage in major towns and cities across the country.
Last year, the company expanded its network coverage extensively in the North Eastern region of the country, a zone where Airtel’s reach was initially limited.
To enable customers to enjoy the now better network, the company has been on an innovation spree, developing products and services that offer customers value for money, convenience and flexibility.
In mid-February, Airtel launched ‘Smarta Bundles’ a first-of-its-kind comprehensive product package that offers enhanced Airtel Money benefits by reimbursing customers their transaction fees as Airtime when they transact with Airtel Money.