Eat N' Go, the largest Domino’s Pizza and Cold Stone Creamery Master Franchisee in Africa, opened its new store in Westlands Square, Nairobi on Friday, March 24.
This brings the total number of stores in the country to 18. Launched in 2012, it has established itself as a premier food operator in Africa and currently has a presence in Kenya and Nigeria.
Speaking during the event, Group Managing Director and CEO, Patrick McMichael, said the new store in Westlands Square is a testament to the confidence in the Kenyan market and its potential for high growth.
“Our recent expansion into East Africa represents a very exciting time in the growth of our company and a strategic investment for our organization and our stakeholders,” said Patrick.
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“Our mission is to bring the best Quick Service Restaurants brands to many countries in Africa, which will directly impact on the local economies.
"We will continue to expand our presence across Kenya and other key markets within Africa to offer our customers the best products, convenience, and value for money,” he added.
Speaking on the recent acquisition of the Kenyan business, the Group MD said this offers Eat N’ Go a strategic advantage in the African Market.
“As we expand to more markets, we will continue to bring with us our Pan African knowledge, combining this with the local teams’ expertise to shape our business strategy, to bring the best of product and services to our customers. We are a data-driven company, and we listen to our customers to drive product innovation, and our growth in the market.”
The company has committed to investing in Kenya to drive the expansion, distribution, and growth of its business.
Ryan Pape, Managing Director Eat N’ Go Kenya, says the strategic focus remains addressing the local needs of customers while customizing menus to respond to customers’ changing demands.
“We offer the very best of quality products, locally sourced and freshly made to satisfy the cravings and taste buds of our customers. Our Domino’s brand has an array of local flavours, such as Nyama Choma pizza and Kachumbari pizza, as well as many international flavours,” he said.
“This new store will position our brands closer to many of our customers, so they can enjoy the very best of freshly made hot pizzas and delicious ice creams” Ryan added. “For our Gourmet Ice cream brands, we offer an Ultimate Ice Cream experience that is unmatched by any other brand in Kenya.
“As we grow, we will continue to provide jobs where we operate. We focus on promoting from within, by providing our existing employees with the best training and development programs, to help them succeed in their roles, and fulfil their dreams.”
With a combined total of over 180 stores in Kenya and Nigeria, Eat N' Go is expanding more into new locations with a target to open 230 stores by the end of 2022 across the markets that the group operates in.
Eat’N’Go is Nigeria and Kenya’s master franchisee for the Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands. Renowned for being a master deliverer of high-quality food and services, Eat’N’Go has established over 180 stores across Africa.
The company continues to expand its presence in key markets by fusing company goals with new strategic development goals.