You may have watched the music video on social media or YouTube and bobbed your head to the catchy tune not even knowing it’s an advert.
It’s only after dancing and humming the tune that you realize the video featuring Kenyan content creators, dubbed the Jacks is an ad.
The catchy song, titled Free by The Jacks ft Prince, and sponsored by Betsafe describes the life of punters whose life changes after they win bets on the platform.
The song promotes leading a stress-free life while pursuing your dreams and enjoying every passing day.
The hook is very memorable with the lyrics:
I just wanna be free
I wanna live my dreams
I gonna make you real
Nothing's gonna hold me down
Baby I just wanna be free
The comments on YouTube are a testament to the impact the song has had since its launch three weeks ago.
“I can't believe they did such a quality song for an advert,” Humphrey Mwangi reacted.
“I never believed Kenya can do something as quality as this and to top it up, it's a (Betsafe) advertisement,” Eliud Mochiemo added.
“For a minute I thought they were American old school Grammys songs, not a betting advert,” Kushlanders expressed.
Betsafe offers casino, jackpots, live betting, text betting and promotions.
Watch the creative video: Betsafe
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