John Mbati is an Editor and Campaigns Creative at Kenyans.co.ke and KenyaMOJA, subsidiaries of Boxraft Ltd. He writes subtle campaigns that feature characters engaged in realistic situations, and immersive fiction campaigns with ads infused (what is commonly referred to as ad placement).
Ask me how? He utilizes unique and thought-provoking techniques that readers relate to with the goal of ensuring clients get value for their money.
Mbati is a trained journalist with a BSc in Communication and Journalism from Moi University.
He is also a digital content creator, SEO expert, fact-checker, and data analyst with experience in broadcast media, corporate advertisement, campaign writing and monitoring.
Out of office, he is a musician, loves undertaking corporate social responsibilities, community advocacy, reading and exploring new life ideas. Check his page for engaging content.