Safaricom on Saturday took a significant step to empower Kenyan athletes by providing comprehensive financial and digital literacy and media training.
The training, held in Eldoret, was attended by 40 athletes and their ahead of the upcoming 2024 Paris Olympics set to commence later this month.
“In line with our commitment to support the holistic development of athletes, today we have brought on board financial and media experts to educate and empower our athletes on financial and media management, as this is crucial for their success both during and beyond their sporting careers. At Safaricom, we believe in the power of sports to inspire and unite communities. Our goal is to support our athletes not just on the track and field but also in their personal lives,” Safaricom CEO Peter Ndegwa stated.
Experts in financial management provided insights and practical advice to help athletes make informed decisions about their earnings and future investments.