The Recording Academy, popularly known as the Grammys, has announced its expansion to Africa and the Middle East with Kenya listed among the beneficiaries.
In a statement, the Academy which organises the Grammy Awards noted that many artists would benefit from its partnership with the Ministry of Sports which Cabinet Secretary Ababu Namwamba leads.
As part of the expansion plan, the Academy will conduct online training for artists to help them thrive in the creative industry.
Additionally, the Recording Academy will also help produce original content with the main aim of helping the artists grow their reach across the globe.
"Through these collaborations, and in alignment with our mission, the Academy will explore several key initiatives, including fueling the music economy by collaborating with partners to develop and strengthen the creative economy in Africa and the Middle East," read the statement in part.
"Cross-cultural learnings will benefit all music creators, and a presence in these rapidly growing music regions would provide numerous benefits to the Recording Academy's current and future members."
Additionally, the Recording Academy will also be undertaking research which will intend to analyse the African and Middle East creative industry markets.
These reports will also be used to influence policy and strategies used by artists.
"Our expansion efforts into these fast-growing regions reflect our commitment to fostering a truly global music community, where creators at every stage of their careers and from every corner of the world have the resources and support they need to thrive." Recording Academy President Panos Panay stated.
On his part, Sports CS Ababu Namwamba noted that the deal was a major milestone for the creative industry.
He expressed that Kenya was privileged to be part of the beneficiaries that includes Saudi Arabia, South Africa and Nigeria.
"The African Continent and indeed the entire African Diaspora globally. And so, it should be no surprise that Kenya is delighted to be among the four champions of this effort, alongside our sister nations of Rwanda, Nigeria and South Africa.
"This is a historic opportunity to hoist high and celebrate Africanacity through artistic and cultural expression while fostering innovation, creativity, fraternity, and solidarity for African peoples in Africa and beyond. Kenya is in KABISA! (absolutely). Welcome to magical Kenya, the land of Hakuna Matata!" Ababu stated.
