A new report has ranked President Uhuru Kenyatta 2nd leader in Africa with the most followers on Facebook.
According to the report titled World Leaders on Facebook 2018, Uhuru came in second with 3.5 Million followers to Egyptian President Abdel Fattah el-Sisi who had over 7.2 million followers
"Kenya’s Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa with 3.5 million likes, ahead of Ghana’s President Nana Akufo-Addo with 1.6 million likes.
"Cameroon’s President Paul Biya, Rwanda’s Paul Kagame and Guinea’s Alpha Condé complete the top five list each with more than 700,000 likes, respectively," the report reads in part.
[caption caption="Most liked world leaders on Facebook"]
[/caption]
President Uhuru is also ranked as the eight most interactive leader coming in after, Donald J.Trump, Narendra Modi, Joko Widodo, Samdec Hun Sen, Cambodia, Mauricio Macri, The White House and Justin Trudeau.
"During the election campaign in 2017, Kenya’s President Uhuru Kenyatta organized a ‘Chat with Uhuru’ during which he took questions from his laptop," the reports further reads.
Indian Prime Minister Narendra Modi has the biggest audience on Facebook, with more than 43.2 million page likes, almost half as many as U.S. President Donald Trump who has 23.1 million page likes on his personal Facebook page.
World Leaders on Facebook is Burson Cohn & Wolfe’s latest research into how world leaders, governments and international organizations communicate via social media.
The research builds on Burson Cohn & Wolfe’s highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the study has been expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat.
According to the Burson Cohn & Wolfe study conducted in March 2018, 109 heads of state, 86 prime ministers and 72 foreign ministers maintain personal pages on Facebook and, in general, they are more popular than the pages of their respective institutions.
[caption caption="Most interactive world leaders on Facebook"]
[/caption]
As of March 15, 2018, all 650 personal and institutional Facebook pages of world leaders had a combined total of more than 309.4 million likes and 896 million interactions since January 1, 2017.
