Angry Kenyans on Thursday expressed their anger towards the New York Times after putting up a job opening with disparaging descriptions about the continent.
Taking to LinkedIn, the New York-based media company announced that it was looking to recruit a journalist to take over the reins at its Nairobi bureau offices.
However, what caught the eyes of Kenyans was their excruciating description of the continent marred with terrorism plotlines.
"Our Nairobi Bureau Chief has tremendous opportunity to dive into news and enterprise across a wide range of countries, from the deserts of Sudan and the pirate seas of the Horn of Africa down through the forests of Congo.
"It is an enormous patch of vibrant, intense and strategically important territory with many vital storylines including terrorism, the scramble for resources, the global contest with China and the constant push-and-pull of democracy versus authoritarianism," read the advertisement in part.
"There is also the chance to delight our readers with unexpected stories of hope and the changing rhythms of life in a rapidly evolving region," added the media house.
Angry Kenyans took to social media to bash the media house in what they insinuated as unfair profiling and that their audience from the west may not get to see the full picture of the African continent.
"This reads like an extract from a colonialists handbook NYT. Be sure to let the applicants know that they risk being mauled by cannibal tribes in the lush African jungle," posted one user.
"Internal Memo from NYT job Ad for Nairobi bureau chief is looking for someone who can continue propagate the western view and narrative of Africa as terrorist, heaven, pirates, dictatorships, etc. The west is our enemy for sure," expressed another.
"Anyways, a good time to re-share the update on the Kenyans case against the New York Times. They clearly are still hell-bent on their dark continent dehumanising narratives," shared Muthoni Maingi.
In January, the then incoming East Africa Bureau Chief Kimiko de Freytas-Tamura elicited anger among Kenyans online after the media house published gory images of Riverside attack in Nairobi.
Kimiko was at first combative when observant netizens called her out over the pictures in the article, a stance she later dropped and apologized.
Kenyans termed the images in the article titled, Nairobi Attack: Shabaab Claim Responsibility for Deadly Assault as insensitive and distasteful in light of the tragedy that had befallen the country.
Below are more screenshots of peoples' responses after spotting the Nairobi bureau chief advert.
