The Kenya Media Landscape report released on Wednesday shows various aspects covered in the industry for the past four years from 2016 to 2019.
In the list of the data released is that of topics that Kenyans have been searching for most on Google in the last four years.
The word "Tibim" sparked a lot of curiosity in the electioneering period of 2017 that it was among the most searched items on the internet.
It was coined by Embakasi East MP, Babu Owino, on his campaign trails and later on adopted by the entire NASA team during their tours across the nation.
Giant betting firm, Sportpesa, has dominated the internet searches for the past two years in a row (2018 & 2019) revealing that Kenyans' thirst for betting goodies is not ending soon.
In the list of these intriguing details, the term "bet predictions" was also featured among the most searched words. With the current betting spree in the nation, it is needless to say why such a term would be needed by countless citizens.
"Sportpesa log in" was an area of interest to many Kenyans as it is one of the sure ways of accessing the riches of gambling to many risk takers involved in the venture.
Hit song "Despacito" also dominated the search engine tool in the year 2017. This song was so profound and so far has 6.3 billion views on YouTube.
Newly constructed Standard Gauge Railway (SGR) also piqued the interest of many Kenyans who were wholesomely amused at the grand project. It was featured in the most searched items on Google in the year 2017.
Social media platform "Facebook" also had a space in this category. It is no secret that most citizens access this site to connect with friends, get news and even post photos.
Political outfit "NASA" also featured heavily in the year 2017 with everyone trying to figure out the outfit would manuever around the election's needs and clinch the leadership mantle.
Jubilee party, just like its rival counterpart, NASA, was greatly googled by Kenyans following its grand launch and the national outlook it adopted during the election period in 2017.
The most amusing word that Kenyans spent their time searching for on the internet was "Kenya". Kenyans seemed interested in understanding their nation quite well and have spent voluminous periods of their time to google the nation's name.
