Former K24 TV editor Joab Mwaura on Monday, November 2, said how he rejected multiple job offers after being fired from the TV station and instead opted to launch and focus on his YouTube show.
Speaking to Kenyans.co.ke, the journalist disclosed that he had pitched the show 'Shamba La Mawe' to various TV stations in the country with three making offers.
"They quoted an amount lower than expected stating that they did not have budget due to the Covid-19 pandemic," he stated.
Mwaura explained that the Ksh20,000 pay offered by the stations per episode was not sufficient to cover the production cost
Highly placed sources confirmed that leading stations pay up to Ksh300,000 for an 18-minute episode.
"I have a team of six people using very expensive equipment for shooting. So rather than compromise with the low pay, we decided to post on YouTube than wait for better offers," he explained.
The show focuses on con stories by ordinary Kenyans in Nairobi and is set to have weekly episodes.
The former editor at K24 TV explained that he conceptualised the show from his own incidences of getting conned in Nairobi.
Under his media company Sauti Tajika productions, Mwaura revealed that they had recorded three seasons worth of footage with plans to expand to Mombasa for shooting.
He, however, noted that he was open to offers by TV stations and would still continue to post the show on the online platform.
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The rise of internet platforms and the global digital revolution over the last decade has given rise to a modern way of marketing known as ‘influencer marketing’ and more personalities are leveraging on the online platforms to grow their brands.
Media personalities such as Felix Odiwuor AKA Jalang'o and Betty Kyallo have grown their audience through online platforms.
In the first three months after opening his YouTube account, journalist Felix Jalang'o revealed that he had made Ksh1.8 million from ads served on his content by YouTube.
