Regional Reach Limited founder Rose Kimotho recently shared details about her close working relationship with Citizen TV news anchor Jeff Koinange and the effort it took her to have him join K24 TV back in 2007.
Kimotho stated that it was hard for her to convince Jeff, who was then working in South Africa, to join a new venture.
The founder of Three Stones Limited that launched Kameme FM in 1999 and K24 TV later in 2007 stated that she had to talk to Jeff's wife, Shaila, to make the move a reality.Citizen TV anchor Jeff Koinange at RMS Studios in September 2019
Kimotho, a media mogul, was speaking during a surprise party organised by broadcasters to honour her contribution in the Kenyan media industry.
"I remember begging Jeff, he made me beg him. He was in South Africa, he told me he was not sure about taking up the job and asked me to speak to his wife.
"I phoned the wife the next day. She asked what I was starting, and told her it's a station called K24, and that we will be doing news. She said she was not too sure and asked how much he would be paid," she explained.
Jeff later joined K24 in December 2007.
Kimotho heaped praise on Jeff, commending him for his strong work ethic.
"I have not come across anyone in this country with Jeff's work ethic, he used to produce and edit a show every night and he never failed to show up.
"The youth today expect things to be put on a plate when I was young, nobody told me that I will be given something on my plate. We have to work for things and that's the message we should tell the youth," she explained.
Jeff left K24 in December 2012 where he hosted On the Bench show and joined ARISE Television in Johannesburg, South Africa before joining KTN months later.
The award-winning journalist switched stations once again in 2017 when he joined Citizen TV.Citizen TV anchor Jeff Koinange using a fire extinguisher during an interview on JKL in 2019.Citizen Digital
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