Kenyans have termed a 'tax joke' Kenya Revenue Authority (KRA) made online on February 10 as careless and inappropriate.
KRA's had made a comment online that read: 'not sure how to tax this one' as it joined a viral challenge prompted by UK company Weetabix on a witty marketing tweet.
The tweet broke the internet, with many international companies stealing the opportunity to tag a long and push their brand.
KRA joined the frenzy with its own tweet - but which did not go down well with Kenyans.
Many were not impressed with the KRA's sense of humour (or lack thereof) claiming that the statement was an embarrassment to the nation.
"Ah, Captain! This is the hill you've chosen to die on?" Wondered one Owuor Michael.
"Imagine embarrassing me in my country abroad?" Questioned another twitter user who accompanied his comment with a meme of a cartoon repeatedly banging its head on a post.
The original post from Weetabix attracted 96,000 likes and 28,000 comments.
The National Health Service, a UK health organisation, through its verified Twitter account, argued that the tweet should have come with a health warning.
The State of Israel also joined the bandwagon with a tweet claiming that all Middle East countries, some of which are warring, can agree that the combination is a definite no.
"Finally something that all Middle-Eastern countries can agree on. Just no. Also, want to know how you can upgrade your Weetabix?" Questioned the state account.
Other worldwide companies that joined the challenge include Dominos Pizza, Sky TV, Victoria Police and National Rail, the rail network in UK.
"Due to a Weetabix adding beans to their cereal, all services will be delayed while we figure out what is happening," National Rail.
"Pineapple on pizza is the most controversial food ever," added Dominos Pizza.
