Kenyan YouTube content creators will receive up to Ksh1.1 million monthly payment for 15-second videos clips uploaded on their channels.
This comes after YouTube announced the addition of the beta version of YouTube Shorts in Kenya.
YouTube announced it has released a Ksh10.98 billion fund that will be distributed between 2021 and 2022 in Kenya.
The money is a reward for content creators producing exciting and engaging content. The cash will be distributed to thousands of eligible creators each month as a bonus payment.
This will be the first time Kenyan content creators and artists will be paid on the platform after the new short-form videos were introduced in the country in July.
“Creators can receive up to Ksh1.1 million based on viewership and engagement of their shorts content."
"To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique Shorts,” YouTube said in a statement.
YouTube stated that the Shorts Fund is the first step to developing a revenue model for YouTube Shorts.
YouTube launched the YouTube Shorts Fund to help creators earn money and grow their businesses and also rival TikTok, whose growth has been exponential.
In January, YouTube launched the Black Voices Fund that was committed to uplifting and growing black creators and artists in Kenya, South Africa and Nigeria.
YouTube selected 23 content creators from Kenya, South Africa and Nigeria, out of a total of 132, to receive multi-year funding.
Food vlogger, Kaluhi's Kitchen, was among the creators that were selected and she was featured on an advertisement that YouTube released on its platforms.
