Social Media app TikTok is reportedly testing a monthly subscription plan that will let users enjoy an ad-free experience for a Ksh740.52 ($4.99) fee.
According to reports, the company is testing the new plan in one market outside the United States. Depending on the success of the pilot test, the feature will be rolled out to a wider user base.
This far, TikTok has mainly relied on ad revenues as the main source of its income.
The new proposal therefore seeks to diversify the social media giant's revenue streams to mirror other platforms such as Twitter which offer premium subscriptions.
Reports indicate that it is expected that the paid TikTok will come with extra features including access to monetization.
According to a report by PYMNTS, TikTok is introducing a new tool called Attribution Analytics within TikTok Ads Manager.
The tool aims to help advertisers to gauge the effectiveness of their advertising campaigns on the platform.
Per PYMTS report, the new feature will also offer users better insights into user behavior on the platform.
Instructively, this is not the first time that TikTok has toyed with the idea of a subscription for an ad-free experience.
The Chinese social media giant has in the past explored ways in which it can break away from its current model that has propelled it to its current status as one of the biggest social media platforms in the world.
In 2022, TikTok generated $9.4 billion from ads, a number that is expected to quadruple by 2026.
TikTok was launched in 2014 by a Chinese company, ByteDance, as a short video creation and sharing app called Douyin.
It was then relaunched a year later, as the company looked to model the platform for a global audience.
The Chinese social media app now boasts over one billion users, and has become a global sensation in just a few years.
The app is now the go to platform for short, form exciting content which has endeared it to young users across the world.