Nairobi County is set to act on an internally drafted document proposing that the devolved unit raise revenues generated from billboards and the advertisement sector to Ksh1.2 billion.
As outlined in the Nairobi City County Fiscal Strategy paper 2023, the county is looking to increase the revenue raised from billboards and outdoor advertising in the county.
"The highest collection from this stream was Ksh. 0.93 B realized in FY 2021/22. The medium-term projections depict an increase to Ksh1.2 billion starting from the FY 2023/24, from the latest collection of Ksh0.93 billion achieved in FY 2021/2022," reads part of the report.
One of the moves includes enhancing surveillance and monitoring the occupancy in 1010 billboard sites and 440 sky signs which bring in approximately Ksh50 million monthly.
Per the report, the 1,010 billboard sites earn the county Ksh727.2 million annually while 500 occupied uncaptured billboards bring Ksh360 million each year.
On the other hand, 440 sky signs earn the county Ksh158.4 million annually with the county charging Ksh30,000 for each sign monthly.
Meanwhile, other measures the county will take is to digitise the application, approval and payment processes.
Additionally, to achieve this goal, the county will also extract the defaulters list from the system and ensure all defaulters are served with demand notices.
If the defaulters do not comply, the county will also take necessary measures upon the expiry of the notices.
Governor Johnson Sakaja's administration will also carry out a census on all small format adverts in all sub-counties to capture data in its system.
Besides billboards, the county is also looking to raise funds through building permits, issuance of certificates for markets, health and fire, and single business permits.
Additionally, the county will also raise revenue from parking fees, and land rates. Sakaja is aiming to raise more revenue compared to his predecessors.
"In the FY 2022/23 we collected the best revenue in five years, and we will surpass it in this year. One of the reasons why revenue collections have gone higher is because we fully digitised all revenue streams," he stated in an interview in January.
