The Hennessy Africa Cypher 2024, one of the most anticipated annual events for hip-hop and rap enthusiasts, has been released, igniting excitement across the continent. This year’s Cypher, an 8-minute display of distinctive rap styles and ingenious wordplay, is set against a Lagos train station backdrop in Lagos, Nigeria, embodying Hennessy’s adventurous spirit, reflecting its history of bold activations in unique locations.
The Hennessy Africa Cypher 2024 features six prolific artists from Africa’s dynamic rap scene: Maglera Doe Boy from South Africa, Didi B from Cote d’Ivoire, Young Lunya from Tanzania, Khaligraph Jones from Kenya, Ladipoe from Nigeria, and Sarkodie from Ghana. Each artist brings a unique style and lyrical mastery to the collaboration, creating a rich tapestry of diverse sounds and perspectives.
Hennessy has played a significant role in promoting hip hop culture since the genre’s inception in the United States over 50 years ago. The brand has been name-checked in over 4,000 tracks, making it the most mentioned brand in hip hop history.
Songs like ‘Hennessy’ by 2Pac, ‘Hennessy n Buddah’ by Snoop Dogg, and ‘One Dance’ by Drake are testament to the brand’s deep connection to the genre.