CFAO motors recorded a 32% growth in market share as depicted by data from Kenya Motor Industry (KMI) 2023.
The local mobility solutions provider credited the firm’s recent strategic initiatives such as a recent merger and business consolidation efforts for the growth citing that the moves had played a crucial role in propelling the firm.
CFAO Motors Kenya’s dominance was primarily fueled by stable sales derived from its flagship Toyota brand, with a 53% contribution and increased contribution from non-traditional market segments, including passenger vans and Prime Mover categories.
In the total market analysis, CFAO Motors Kenya enjoyed a 32% growth, up from 28% registered in 2022, with total sales of 3639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes Benz, Hyundai and SINOTRUK portfolio.