African Businesses Can Now Harness Google AI to Simplify Search Advertising

An image of the launch of Google's AI, Gemini
An image of the launch of Google's AI, Gemini
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Businesses across Africa will now be able to harness Google’s Gemini AI-powered chat-like tool for Search Ads.

Based on a presser released by the company, the intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility.

Users will be required to provide a website address, and Google AI will automatically analyse the content.

The AI will also generate tailored suggestions such as relevant keywords, ad headlines, and descriptions, inspired by a business and its target region.

Additionally, Google AI pulls visuals from a website or creates new ones to enable the user to generate visuals.

“Creating effective ads can be time-consuming, especially for small businesses, “Our new conversational experience helps businesses of all sizes tap into the power of Google AI to create successful Search campaigns with remarkable ease,” explained Shashi Thakur, VP & GM of Search Ads & Ads on Google Experiences.