Facebook's parent company Meta has confirmed Kenya among nations where content creators can earn on Facebook, Instagram and Threads.
In a statement to the press on August 6, 2024, Meta has announced the availability of two new monetization features for eligible creators in Kenya.
This follows President William Ruto’s Deal with the Company in December 2022. “I have spoken directly to Meta, the parent company of Facebook to monetize content. If I was not a State officer, I wonder what the content on my small Facebook page would earn me daily,” the president previously said.
"In stream-Ads on Facebook and Facebook Ads on reels will enable creators to earn money for crafting original videos and creating communities," read the statement in part.
"Everyday, we're inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together," Moon Baz, Global partnerships Lead, Africa, Middle East and Turkey (AMET) said during the roll out.
The In-stream Ads can play before, during or after on-demand videos whether it's pre-recorded content or when publishing a recording of a previous live stream.
Ads on Facebook Reels will integrate seamlessly into original reels, enabling creators to get paid based on the performance of their original reels while entertaining their followers.
Eligible creators in Kenya will be able to earn for their video and reels content with support in over 30 languages globally including Swahili.
To use the products, creators must adhere to Facebook's policies and be aged above 18 years.
For in-stream ads, creators must meet certain minimum eligibility standards such as having a minimum of 5,000 followers.
"This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta's family of apps the one-stop shop for all creators," added Moon.
The roll out of the new monetization features is set to spur content creation in the Kenyan creative industry.
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