The Capital Markets Authority (CMA) has unveiled a list of the most popular Money Market Funds (MMFs) in Kenya amid growing preference for the investment scheme.
An MMF is a low-risk investment that provides a platform for individuals to save while earning interest and allowing them to withdraw their finances anytime they need.
According to CMA, per its Collective Investment Scheme (CIS) report for the second quarter of this year, published on Thursday, August 14, between April and June, the Sanlam Unit Trust was the most popular MMF.
Sanlam retained its winning streak with a market share of 19.1 per cent, with Assets Under Management (AUM) standing at Ksh113 billion.
CIC and Standard Investment Unit Trust came second and third with market shares of 15.7 per cent and 12.9 per cent, and AUM at Ksh93 billion and Ksh77 billion, respectively.
NCBA and Britam Trust Schemes were ranked fourth and fifth with market shares of 9.5 per cent and 6.9 per cent, and AUM standing at 56 billion and 41 billion, respectively, maintaining their position in the top five, compared to the previous quarter.
Additionally, Absa Unit Trust Fund and Old Mutual Unit Trust Scheme came sixth and seventh respectively, with market shares of 4.3 per cent and 3.9 per cent and AUM at Ksh25 billion and Ksh23 billion.
The aforementioned entities were closely followed by ICEA and Coop unit trusts at eighth and ninth positions with market shares of 3.8 per cent and 3.6 per cent, respectively.
Other MMFs that dominated the list include the KCB unit trust, which emerged tenth. Others that also appeared in the top 20 list are Jubilee, Etica, Madison, Ziidi, Nabo Africa Funds, Dry Associates, Faida, Stanbic, Lofty, Zimele and Apollo Unit Trust Funds.
According to CMA, the cumulative Assets Under Management stood at Ksh596.3 billion, a 20 per cent improvement from the first quarter of 2025.
Most Dominant Funds
Money Market Funds remain a preferred investment choice for most Kenyans, with 62.5 per cent of shares under the CIS assets under management.
According to CMA, Special Funds come second with a 19 per cent share under CIS's assets under management. Special Funds are investment schemes by a pool of investors with a common goal and often offer relatively higher returns compared to MMFs.
Fixed Income Funds come third with a share of 18 per cent of the total assets under management. They are medium-low risk funds where investors invest in diversified bonds.
