Uhuru Kenyatta Adopts New Campaign Strategy to Win the Presidential Elections

The Jubilee Party will adopt a four-point plan in a renewed campaign strategy to ensure President Uhuru Kenyatta emerges victorious in the repeat presidential election.

The campaign's main goal is to ensure Kenyatta garners 10 Million votes in the fresh polls after the nullification of his win by the Supreme Court.

The plan has been meticulously split into 4 tiers to ensure maximum impact from the national to the grass root levels.

1. Adopt-a-voter strategy

The strategy will target 4 Million voters who did not turn out for the August polls.

President Kenyatta will lead meet-the-people tours across the country that will include visiting schools, churches, and markets.

“We need 10 million votes for UhuRuto. We are only 1.8 Million short,” one of the messages in the adopt-a-voter campaign strategy says.

2. Poaching NASA poll losers

Jubilee will reach out to NASA poll losers in the opposition strongholds in a bid to get them to campaign for Kenyatta’s re-election.

According to the strategy, those who agree will be promised lucrative jobs in the government.

They will also be protected by the state machinery as they go on with the campaigns.

“However, some showed interest immediately the Supreme Court made the judgment. We are putting in place their campaign programmes and messaging,” a source at the Office of the President told The Star.

3. Combine with Affiliate parties

Affiliate parties will run their campaigns independently to seek votes for Kenyatta under the slogan The People Are Supreme.

Parties targetted in this plan are KANU, Maendeleo Chap Chap led by Machakos Governor Alfred Mutua, Economic Freedom and Labour Party.

Sources indicate that the President's aide, Jomo Gecaga, will lead activities of the affiliate parties.

4. Depress Voter Turn-out in NASA strongholds

Another part of the strategy will involve ensuring that there is less than 60 percent turnout in NASA strongholds.

This will reduce Opposition leader Raila Odinga's votes thus giving an upper hand to Jubilee.

Previously, the opposition accused Jubilee of using police to threaten NASA supporters from voting in their strongholds during the August polls.