Facebook Founder Mark Zuckerberg on Wednesday issued a statement following an expose` by UK TV that reported that his company improperly shared personal data with a political consultancy firm.
Stating in a Facebook post, Zuckerberg acknowledged that the policies that allowed the misuse of data were "a breach of trust between Facebook and the people who share their data with us and expect us to protect it.”
He further added: "We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you."
[caption caption="File image of Mark Zuckerberg during his visit to Kenya"]
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Zuckerberg exclaimed that the company has already altered some of the company's rules that enabled the privacy breach.
The multi-billionaire also mentioned: "We also made mistakes, there’s more to do, and we need to step up and do it."
Additionally, Facebook's chief operating officer, Sheryl Sandberg reiterated Zuckerberg's message commenting, "We know that this was a major violation of peoples’ trust, and I deeply regret that we didn’t do enough to deal with it.”
Zuckerberg expressed his distress over what happened to CNN claiming, "breach of trust.”
He stated: "I’m really sorry that this happened.”
This apology statement comes days after Cambridge Analytica was exposed for using Facebook user's data in a way that violated the company's guidelines.
On Monday, British public-service television broadcaster Channel 4 exposed the role Cambridge Analytic played in President Uhuru Kenyatta's campaigns.
Allegations that the ruling party has since denied.
[caption caption="File image of President Uhuru Kenyatta and his deputy William Ruto during a past campaign"]
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