A report on consumption trends among Kenyan women has given an interesting view of the kind of music a majority adore listening to.
Consumer Insights Africa released the report on Tuesday, July 31, 2018, with gospel music standing out as popular on most of the Kenyan women’s playlists.
While the younger ones rarely want to be seen by their peers as Gospel music lovers, the report has listed the genre and musicians they like.
At least 1,560 women aged 18 years and above were interviewed across 16 counties in rural and urban areas, including Nairobi to file responses for the report.
[caption caption="Singer Kevin Bahati during a past performance(PHOTO/COURTESY)"][/caption]
In the report’s findings, the top four favourite artistes all represent the gospel genre.
With her name on more than 25 gospel songs since 2005, 38-year-old Gloria Muliro is no doubt on top of the list.
Her latest song, Narudisha, has crossed the 2.3M views mark on Youtube.
Gloria is followed in preference by Mercy Masika who recently caused a stir during the Safaricom Twaweza Live performance at the Mombasa Sports Club.
To add to her captivating renditions of her hit songs, Masika used 3D projection mapping with LED and lights choreography on her dress that left everyone talking about her performance.
[caption caption="Gospel Singer Mercy Masika performs on stage(PHOTO/COURTESY)"][/caption]
The late Angela Chibalonza’s songs have lived in the Kenyan homes way after her last breath.
Her song Kaa Nami, Uliniumba Nikuabudu, Ebenezer are well engraved in many people’s minds.
Just like they say the devil is in the detail, to her fans, God is in her hits.
Call him songwriter, musician, producer, pastor; American singer Donald James Moen who is known to many as Don Moen is also admired by many Kenyan women for his Christian soul searching executions.
The research found Tanzanian artistes getting a very warm reception in Kenya.
The findings show that the trend has been on the rise, with Bongo being the second most loved genre among Kenyan women. This renaissance is being spearheaded by Diamond Platnumz. Also from Tanzania, singer Rose Muhando and Christina Shusho are another duo of gospel musicians that are household names.
In the third and fourth place are vernacular and R&B music.
On Youtube, her Irema song has 1.3M views prove vernacular singer Shiru wa GP rightfully takes the top spot. In this category, Shiru is trailed by Loise Kim and Ben Githae while Chris Brown and Rihanna lead in the list of R&B music lovers.
[caption caption="Vernacular singer Shiru wa GP(PHOTO/COURTESY)"][/caption]
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