YouTube: How to Make Money on YouTube in Kenya

Through the advancement of technology, many Kenyans have resorted to online employment through blogging, article writing, data entry jobs and many more jobs available through the internet.

One such platform is YouTube, a social media site that allows you to share video content with friends all over the world.

The common video streaming site is not new in Kenya though very few Kenyans know how to actually make money from it.

YouTube has really grown and now is rewarding its users by partnering with them and sharing the advertising revenue with them.

They allow advertisers to use your videos to reach their target audience.

The advertiser pays YouTube and YouTube shares that revenue with you the owner of the video, That is How you make money on YouTube in Kenya.

However, you’re advised not to expect to make huge earnings easily. According to the site creators, it may take you about two years before you begin to attract quality rates.

This article will provide you with relevant information on how to start making money on YouTube and how much you will earn.

Requirements for Making Money on YouTube in Kenya

To get you started, I have listed the requirements you need in order for you to get started if you are not a user of YouTube.

1. A Gmail Account.

This is a must for anyone to make money on YouTube.

Your Gmail account shall be your key to the Google world and your “bank account”.

If you don’t have a Gmail account head over to Gmail and create one.

2. A PC connected to the internet with good internet speed to enable you to upload the videos.

3. Some Videos. It will be great if you have some good quality videos with you but not necessary at the Moment.

How To Create a YouTube Channel

Step one: Create your YouTube channel

Your YouTube channel serves as your personal presence on the website.

Each YouTube account is attached to a channel, and they operate in the same way as Google accounts.

You can add keywords that will make it easy for people to find the channel.

To add keywords, navigate to your Channel Settings, the Advanced section. Ensure that the chosen keywords are relevant to whatever content you intend to use.

Step two: Add content

Always upload high-quality content, not necessarily super long videos. This, of course, varies according to the content you want to upload.

Additionally, try and make regular uploads and stay consistent with sharing your content. Your content may not be great at first, but you will become perfect with practice.

Regular uploads help you hold on to your audience. Advisably, ensure that you tag your videos with the appropriate keywords.

Step three: Increase your audience

Establishing your audience base is the secret to monetization of your content. You’ll need people to view your adverts for you to make money from them.

Notably, there’s only one secret to help you get more subscribers; just create the best content possible that will have them come back. You can also respond to viewer comments and questions as it helps to connect with your community.

Step four: Monetize your content

To begin earning on the videos you upload, you first have to enable monetization. Simply put, you will be allowing the site to place adverts in your videos. Additionally, this also serves as an indication that you acknowledge the absence of copyrighted material in the videos you post. You just have to click on My Channel, then select the ‘Video Manager’ link at the top bar. Finally, click on ‘Channel’ then Enable.

Step five: Meet the requirements

To begin earning money from the website, you require a minimum watch time of 4000 hours and at least 1000 subscribers.

To monetize a video as you upload it, select the Monetization tab and check the box highlighted ‘Monetize with Ads’.

On the other hand, to monetize your video after uploading, you just need to open the Video Manager then click on the dollar ($) sign located next to the specific video that you need to monetize.

Step six: Create Google AdSense

All Google publishers and Partners are paid through Google’s AdSense service.

You can do this for free by signing up and creating your account at the AdSense site.

Notably, you need to have attained the age of 18 to sign up for this account.

You’ll also need a bank or PayPal account, a valid mailing address, and other relevant information to help AdSense verify your identity and who to send money to.

Step seven: Check on your analytics

After uploading your videos online, monetizing them, and are now enjoying viewing, you can go ahead to check on the analytics to know their performance.

Click on ‘Analytics’ in the Channel menu where you will be able to view your estimated earnings, video views, ad performance, demographics and much more.

With these tools, you can get to see how your uploaded content resonates with your audience.

Step eight: Market your content elsewhere

Don’t just post your videos on YouTube. You can establish a blog, create a website, or just post the links on your social media sites. Of course, the more the views, the better for you. By embedding the video or sharing the link, you will be increasing its chances of being noticed.

How does YouTube pay YouTubers?

So you’ve created several videos, and your YouTube channel is growing rapidly.

You’ve also noticed that the number of subscribers is increasing and you’re beginning to experience quality view statistics for every video.

Here are some of the ways in which you can earn on YouTube:

1. Partner with YouTube and earn from the ads attached to your videos

2. Earn on YouTube by selling merchandise or products

3. Crowdfund the next creative project you intend to upload

4. You can also use ‘fan funding’ that lets the audience support your efforts and work

5. Get a license for your content

6. Work with other brands as an affiliate or influencer

How much does YouTube pay for views?

First, it is important to note that YouTubers are paid by AdSense, as opposed to the general assumption that you’ll be paid with YouTube.

AdSense monetizes YouTube, and it is probably Google Inc’s most valuable asset. Notably, YouTube earnings are usually based on the cost per mille (CPM).

It generally stands for the cost for every 1,000 impressions you make.

Reportedly, YouTube CPM is about $7.6, so for every 1,000 views, you will earn $7.6.

So how much does YouTube pay per view? YouTubers earn about $0.0076 per view.

How much does YouTube pay in Kenya?

If you’ve been producing videos and haven’t yet earned from them, then chances are someone is cashing in on your behalf if you’ve already posted them on YouTube.

Before you begin getting paid, you need to have achieved the payment threshold.

The payment rate for YouTube content is constant in all countries. But depending on specific currencies, the amount to expect varies.