Ever since the duo of President Uhuru Kenyatta and his deputy William Ruto, joined hands in their bid to run the country back in 2013, their sense of style has been visible.
Uhuru has been consistently donning casual shirts -mostly cotton African print shirts every chance he gets, with a daily Friday routine of always wearing his 'wakanda' shirts.
It has since been established that the president is dressed by Moi University-owned Rivatex East Africa.
"What the president wears every Friday comes from Rivatex. Most people do not know this and we are very proud to reveal that we are the ones dressing him every end of the week," the company's Managing Director Thomas Kipkurgat disclosed to the Standard.
"We work with State House officials while designing his shirts. He likes the dotted, multi-coloured fashion," he added
Kipkurgat also revealed that they had crafted at least 56 shirts for the president, thereby, leading to a huge demand for their designer shirts from various other top government officials, key among them being DP Ruto.
"The list of prominent personalities seeking to buy the 'president's shirt' is growing by the day. They include DP William Ruto, who bought a huge consignment of shirts in 2019," Kipkurgat further revealed.
He went on to explain how the firm's meteoric rise was hinged on having not only the president as their key model and marketer but his government's decision to revamp the Rift Valley-based company under a Ksh6 billion plan.
Uhuru has spearheaded the campaign pushing civil servants to wear Kenyan-made outfits to work on Fridays and public holidays.
Back on October 17, 2019, the office of the Attorney General a directive as part of a scheme to achieve president Uhuru's Big 4 Agenda that touches on manufacturing was achieved.
“Pursuant to the achievement of the Big 4 Agenda and specifically the expansion of Manufacturing Pillar by producing better goods and creating local employment, I direct that all members of staff shall on all Fridays be dressed in decent, smart casual Kenyan produced and tailored attire,” reads a section of the circular.
