An industrious Kenyan caught many off-guard with his unique marketing strategy meant to attract customers on the streets of Nairobi.
Joel Smarter, 28, a real estate agent, arrived at Uhuru Highway in his brown tailored suit at 6.30 a.m. on Monday, February 24, carrying a placard made out of cardboard.
On the placard, he wrote a simple appeal reaching out to potential clients: "Not jobless. I just want to sell 20 plus houses to keep up with my future wife's shopping habits. Please help!"
Speaking to Kenyans.co.ke on February 24, Joel revealed how he came up with the idea for the stunt, further sharing the incredible response he received.Real estate agent Joel Smarter stands on Uhuru Highway in Nairobi on Monday, February 24
Joel revealed that he had been thinking of new tactics he could use to boost his business and resorted to guerilla marketing.
Guerilla marketing refers to an advertising strategy involving the use of unconventional tactics to deliver attention to a product or service.
"I had been thinking about it for a week before I actually did it. It's one of the guerilla marketing tactics I was contemplating," he disclosed.
Joel, who has been in the real estate business for three years, further stated that the unprecedented response to his appeal blew him away.
"It worked. In fact, I booked enough meetings to fill my schedule for the rest of the month. People are still calling me and others are sending screenshots," Joel shared.
In recent years, Kenyans taking to the streets with placards in search of employment has become a common sight. Joel's unique take on the trend saw his images widely shared on social media with many commending his spirit.
"Today I celebrate courage and passion big up for coming out to show us its possible and we can go for it all," Eric Mugo captioned an image of Joel on the highway.
"Dope. I love this," wrote Kadikoy Thor.
Offering advice to youth struggling to make ends meet, Joel told aspiring entrepreneurs and job-seekers to ensure they always had something they brought to the table, explaining that without something to offer, marketing tactics such as his would be futile.
"I was once struggling to create something for myself so I understand what the youth go through.
"The most important thing is to have something to offer. No one will help you in exchange for nothing. You need to present yourself well and come with something worthwhile to offer, that's the most important thing," he asserted.File image of real estate agent Joel Smarter
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