The Kenya Revenue Authority (KRA) will unveil an online television station named KRA TV on October 3, 2022.
According to a statement sent by the taxman on Friday, September 30, the idea for the inception of the television station was designed to help acquaint users with relevant information pertaining to taxes and customs.
According to the statement, the idea was designed to help clients acquaint themselves with various aspects of taxation through the dissemination of simplified tax and custom content.
The authority is upbeat that the television will help to enhance voluntary tax compliance from Kenyans.An undated image of Times Tower which houses Kenya Revenue Authority offices.
"The station is envisioned to enhance tax literacy in the country through the dissemination of simplified tax and customs content," the statement reads in part.
"This is aimed at enhancing tax compliance and propelling the tax base in the country," KRA announced.
The television will be hosted on KRA’s website and will be accessible at the user's convenience.
Some of the content lined up to feature on television include live streamed tax talk shows, Tax Thursdays, and Stori za Ushuru, among other education programs.
“The ‘KRA TV’ platform will drive a demand-based viewership. The station will host customized tax content that the public may consume at their convenience," deputy commissioner in charge of marketing and communication, Grace Wandera added.
The launching of KRA TV will concur with the authority's "Taxpayers' months"- which is observed annually to recognize compliant taxpayers. The month entails sensitization of taxpayers on the benefits of having a self-reliant economy that is driven by revenue collected from taxes.
In addition- the authority will award distinguished taxpayers for the year in an event dubbed "Taxpayers Award Ceremony."
The taxman in June this year announced record revenue for the year- surpassing the two trillion shillings mark. KRA registered a growth of 21% in its collections as compared to a three per cent rise recorded in 2021.A file image of the reception area at KRA offices in Nairobi.KRA
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