Investment Opportunities in 2023

A collage of Kenyan Money with a screen display of forex.
A collage of Kenyan Money with a screen display of forex.
Kenyans.co.ke

More often than not, a new year provides us with opportunities to make sound financial decisions, including ones on investment. 

There is no doubt that when making investment decisions, we look out for business opportunities with good potential returns on investment or at best with high demand in the market.

The Kenyan economy presents a lot of opportunities for investments in its various sectors. 

However, the most important factor to consider when making a decision on where to invest your money is to carry out thorough research on each type of investment opportunity on the table before making up your mind.

An elaborate representation of investment and growth
An elaborate representation of investment and growth.
File

With the 2022 elections period now behind us, the investment environment is presumably conducive and optimistic.

However, it is important to know the pros and cons of each particular investment option.

So, what are some of these opportunities to look out for in 2023?



Real Estate Business

Real estate is, without a doubt, one of the most lucrative sectors to invest in. 

This is compounded by the government's Affordable Housing project- perceived by many as a good opportunity for property developers.

The government’s incentives for developers within the affordable housing realm, such as tax rebates and infrastructure cost subsidies, are expected to attract investments from additional private developers interested in affordable housing.

Further, the sector has gained the interest of long-term financiers who are seeking to invest in opportunities that offer a social benefit.



Beekeeping Venture 

Agriculture is a lucrative business venture in Kenya. 

Farming activities such as beekeeping have the potential to generate good income due to the high demand for honey in the Kenyan market.

However, the lack of knowledge and general fear of bees has led to many shying away from this business opportunity. 

A good thing about bee farming is the fact that it requires few resources to start but comes with good profit margins. 

To kick off beekeeping, acquiring an appropriate land should be your first priority and once that is set, you should acquire essential items like bee suits, smokers, and veils. 



Hass Avocado Farming 

In 2020, Kenya was ranked top in Africa and eighth worldwide in avocado exports, making avocado farming one of the most lucrative opportunities one can venture into in 2023.

69 metric tonnes of avocado exports generated Ksh14.8 billion in revenue consequently attracting more farmers to farm the fruit.

Kenya produces about 15,000 metric tons of avocado every year, for both local markets and exports. 

One Hass avocado seedling goes for about Ksh150. 

Planting about 200 avocado seedlings on land slightly large than an acre will give immense earnings once the fruits mature. 



The Stock Market

The Stock Market is a platform that deals in the exchange of shares of publicly quoted companies, and government, corporate and municipal bonds among other instruments for the money. 

The first step when buying securities (shares/bonds) is to decide the company to invest in. 

When selecting the company, one should make sure the company is in a strong industry, and/or that it is strong or growing. 

It is important to re-emphasize the essentiality of consulting a licensed stockbroker/investment banker, or investment advisor.

This is especially when one is in doubt about where to invest, as some of these institutions have the requisite professional expertise and experience, which ought to be taken advantage of.



Starting your own company

There are five steps that you need to consider before you begin in the event that you want to launch a start-up. 

Firstly, you need to create a business plan which will help you define the objectives and strategies of the business. This is one of the fundamental processes that you should not skip, even if it sounds tempting.

In some cases, such as when you are looking to raise funding for your start-up business, you will need a business plan - which is an essential requirement before investors close any deal.  

At times, a bank will also need to see your business plan before they give you a business bank account. Therefore, coming up with a business plan is a step that you cannot afford to skip when starting any business.

The next step is to open a business bank account. There are many different types of accounts available hence it's vital to go through the pros and cons of each.   

Consider whether you need a simple deposit account or if you need something more sophisticated, such as trading via e-commerce platforms.

A collage of a greenhouse and pigs in a sty.
A collage of a greenhouse and pigs in a sty.
Kenyans.co.ke