In Kenya's media industry, journalists' hopping from one station to another in search of greener pastures is a common trend.
With the shift, some manage to keep their fanbase st their new homes, while others win new followers based on the context.
Some have switched to vernacular stations while at the peak of their career and after years of reporting in Swahili and English.
Kenyans.co.ke takes a look at some big names who are thriving in various vernacular stations after the switch.
Michael Njenga
The celebrated and eloquent news anchor was at the epitome of his career at Citizen TV before he shifted to the sister station Inooro TV.
Njenga holds a Diploma in journalism and has co-hosted alongside other renowned journalists including the late Catherine Kasavuli and Terryanne Chebet.
He previously worked at TBN Family media as a radio presenter before being promoted to Head of Radion.
"I get paid to speak my language and I give it the international look it deserves. I travel around the world for international conferences translating from English to Kikuyu," he stated in 2021.
He currently hosts the Kiririmbi show on Inooro TV, that airs on Sunday 8 pm-10 pm alongside Wangechi Wa Muriuki.
Bonnie Musambi
The former Kenya Broadcasting Corporation (KBC) reporter was appointed as the Director of Coordination at the office of the State House Spokesperson.
In January 2023, the journalist unveiled his own vernacular radio station, Sang'u FM where he works with his wife.
"With this platform, we have confidence in winning over a huge audience from the Kamba land," he stated in an interview.
Francis Gachuri
Before being hand-picked to the Ministry of Interior as the Head of Communication in March 2023, Gachuri had made a name at the Royal Media Services (RMS).
Gachuri, who rose to be a Political Editor, hosted Kiririmbi on Inooro TV.
The journalist was also part of the News Gang hosted by Yvonne Okwar every Thursday at 10 pm.
Other senior journalists who constituted the panel included RMS's Editorial Director Linus Kaikai and Jamila Mohamed.
Wangechi Wa Muriuki
She co-hosts Kiririmbi Show alongside Mike Njenga on Inooro TV every Sunday.
Wangechi is also a news anchor at the vernacular station. Before heading to the prime-time slot, Wangechi hosted Irio to Githeri on the station.
Prior to joining Inooro TV, the journalist worked at KenTV and the Nation Media Group as a news reporter.
She doubles up as a TV producer at Royal Media Services (RMS).
Trevor Ombija
Ombija began as an intern at CGTN and his career has blossomed moving from one major media house to the next.
He currently hosts the Day Break on Citizen TV where he engages panelists in political, social, and economic affairs. He also hosts the Monday Report.
He holds a bachelor's degree in Journalism and Media Studies from the University of Nairobi.
Ombija doubles up as a journalist at Ramogi TV, a sister station, that broadcasts in the Dholuo dialect. In 2021, he hosted renowned CNN journalist Larry Madowo.
"To my brother Trevor Ombija Karibu Ramogi Tv run with this and give it the best you can," Njenga told Ombija in 2021.
Before joining RMS, Trevor was a news anchor on NTV. He also read news on Easy FM, currently Nation FM.
