How 3 Kenyans Survived Auction to Form International Company

Three business partners behind Ad Media Communication Company in Kenya
Photo of three business partners behind Ad Media Communication Company in Kenya shared on Friday, May 5, 2023.
Photo
Deborah Auko

Three business partners, Jacob Ouma, Otis Dundos and Augustine Dundos, survived an auction and other business uncertainties to establish a communication company serving over 38 countries.

They started as casts for various brands while simultaneously shooting commercials and creating billboards for various companies.

After 14 years, they started their own company with a niche in corporate communication. They channelled their resources in Strategic Communications, Event Management, Creative, Photography and Videography.

They also focused on offering Tech Solutions, Digital Marketing and Advertising, Capacity Building, Media Planning, Media Buying, and Sports Marketing.

Jacob Ouma, Managing Director of Ad Media, a communication company
Jacob Ouma, Managing Director of Ad Media, a communication company.
Photo
Ad Media

But before getting on the winning path, the three partners ran broke, shut down their offices and nearly got auctioned.

According to author Deborah Auko, they later picked themselves up to set up a company which served clients in various African countries.

"They have also previously conducted communication capacity building pieces of training to clients across 38 countries in Africa," Auko stated.

Before their big break, the three business partners reportedly turned down over Ksh100,000 from a client and decided to do free media coverage for a book launch event.

They argued that it was part of expanding and marketing their skills to prospective clients.

"I was approached by Ortis Dundo's, and he politely asked if he could handle media for the event free of charge," Auko narrated.

"At first, I did not believe what I read because I had a budget of over Ksh100,000 for that," she added.

Pool of Clients

According to their company portfolio, the three partners served different clients, including the Nairobi Expressway, Kenya Electricity Generating Company, The Energy and Petroleum Regulatory Authority (EPRA) and Save the Children International.

"They are currently developing a Crisis Communication strategy and framework for ECOWAS that comprises 15 West African states members that will enable them effectively tackle the challenges facing the bloc, including military coups, Ebola, Migration crises, and border disputes, among others," Auko stated.

A photo of the Nairobi Expressway taken by a drone on April 20, 2023.
A photo of the Nairobi Expressway taken by a drone on April 20, 2023.
Photo
Moja Expressway