In the business world, innovation plays a crucial role in achieving success. Visionary entrepreneurs like Peter Thiel and Mark Zuckerberg have demonstrated the power of thinking outside the box.
However, it's not just the prominent figures who can reap the rewards of creativity. Countless case studies highlight how small business owners have transformed their fortunes by applying innovative strategies to attract more customers.
Kenyans, known for their warm nature, naturally gravitate towards businesses that embrace creativity. To captivate their attention, entrepreneurs need to employ innovative approaches.
Now factor in this;
On Thursday, July 13, a video of a smokie vendor in Kayole, Nairobi County, gained widespread attention as it went viral. The video showcased a smokie vendor with a customized smokie trolley, which immediately caught people's interest due to its unique design and impressive functionality.
The trolley with vibrant colors, and eye-catching graphic designs of renowned artists, bears a striking resemblance to the matatus plying various routes in Nairobi.
The trolley features side mirrors, a small TV screen positioned on its side, multiple strips of luminous lights, and a speaker as audible as those fitted in modern Nairobi buses popularly referred to as 'nganya". Additionally, the trolley's wheels have been customized with vibrant orange rims.
The custom trolley elicited reactions with the majority of Kenyans surprised by the owner's creativity. The unique design is aimed at attracting more customers.
"This is so creative, where are you located I would like to promote you. I also want to know who designed it," one suggested.
"The boiled eggs are also enjoying the view," another Kenyan joked.
Kenya Matatu Culture
Customised buses and matatus in Kenya have in the past received global recognition for their unique and creative designs.
According to Brian Wanyama, a car tuner widely known as Graff Matwana, customizing a bus in Kenya can cost approximately Ksh6.5 million.
"Buying chassis for a 33 seater vehicle costs Ksh4 million. Building the body, fitting windows, and seats with your preferred fabricator will cost you Ksh2 million, said the car tuner.
"Everything else will cost you extra. The entire customisation process will cost you at least Ksh6.5 million. There are those who exceed Ksh10 million," Wanyama explained in a past interview.
