Kenya Reclaims Top Travel Destination Rank

Serene sceneries of Wildlife at Maasai Mara National Reserve.
Maasai Mara National Reserve

Kenya has regained its position as one of the most preferred holiday destinations by British Citizens according to The Telegraph Travel Awards.

In the annual survey, Kenya emerged at position 7 among other nations with great sceneries and leading national parks.

Kenya’s position, however, has fluctuated wildly in the past decade. In 2014, Kenya dropped from ninth place to a floppy 22 in 2019.

This deranking sequence was majorly impacted by terror attacks in Nairobi between 2013 and 2019 which saw the tourists cease flying in for holidays.

Luxury beach resorts along the coastline of Indian Ocean.
Yelow Zebra Safaris

In 2023, Kenya jumped back to its prestigious position overtaking countries such as South Africa and Botswana. The survey findings could improve Kenya’s credentials as a tourist destination

There were various parameters used by The Telegraph to gauge the ranking - the Maasai Mara topped the list as one of the most preferred destinations. With abundant wildlife and warm hospitality, Maasai Mara secured a position as one of the world’s finest destinations. 

The British citizens showed great interest in wild-life-focused holidays thus casting numerous votes on the destination. The wildebeest migration from southern Serengeti to the Maasai Mara accrued high numbers.

In addition, Kenya’s Indian Ocean coastline also boosted its ranking. The sandy beaches and high-quality beach resorts came about as a great magnet for UK holidaymakers.

The direct flights from London to Nairobi have also necessitated the British to fly to Kenya for the holidays easily and conveniently.

The Telegraph Travel Awards branded Revealed: The World’s Most Beloved Country provides valuable insights into the UK’s travel preferences. 

The survey has been running annually giving British Citizens the opportunity to cast their votes for their preferred holiday destinations in any corner of the globe.

The results are gauged from an extensive range of categories - from airlines and cruise operators to hotel groups and ski companies.

The great migration of wildebeest from Southern Serengeti to Maasai Mara.
Maasai Mara