Former Citizen TV journalist Martin Kosgey has revealed his intention to launch a television station, following the successful establishment of a radio station a year ago.
In a statement, Kosgey encouraged his followers to anticipate the upcoming Nenyon TV, scheduled for launch later this year.
The station, whose name loosely translates to 'Belongs to Us,' will focus on broadcasting local news in the Kalenjin dialect.
This move aligns with the growing trend among media companies venturing into the vernacular market, which for a long time was largely under-tapped.
The ex-correspondent has also invited his followers to submit content suggestions for the upcoming TV station.
"Thank you all for your continuous support and encouragement," he remarked in his statement.
Kosgey revealed that the media outlet will cater to residents in Kitale, Eldoret, Kapsabet, Nakuru, Kericho, Bomet, Naivasha, Baringo, and Narok areas.
Situated in Kericho County, the station aims to provide employment opportunities for the youth and will be accessible on all free-to-air decoders.
The announcement was met with excitement from his fans and avid consumers of vernacular Kalenjin content.
"Wishing you well in your endeavors. You are a star, keep shining above all," a fan commented.
The radio station, Nenyon FM, launched in 2022, has gained a huge following in Rift Valley.
While at Citizen TV, Kosgey worked as a correspondent covering Bomet and Kericho counties.