She is a content creator, beauty and lifestyle influencer, entrepreneur and founder of a travel-inspired lifestyle brand called Safirii.
Despite pursuing Mechanical Engineering at the University of Nairobi, she opted to follow her passion for content creation and entrepreneurship.
Her strong presence on social media, through beauty tutorials, notably eyebrow shaping, lifestyle vlogs, travel content and makeup artistry, has immensely helped her gain recognition among Kenyans.
In November 2025, she was honoured as brand influencer of the year under Africa Best of the Year 2025 by Ranks Africa, an initiative created to celebrate standout brands and individuals shaping Africa’s growth story.
According to Ranks Africa, out of over 500,000 brand influencers across Africa, she is among the 100 Most Impactful Brand Influencers of 2025, consistently driving value and measurable ROI for brands through her genuine connection with audiences.
“Her impact truly reflects the spirit of this initiative, celebrating exceptional brands and individuals shaping the continent’s growth and narrative,” Ranks Africa noted in a statement.