Simon Kabu is the founder and CEO of Bonfire Adventures, a Tour and Travel company he started in 2008 with just KSh 20,000. The company has expanded to nine offices and employs about 200 people.
On June 17, 2017. Born Fire Adventures won the World Travel Awards as Africa's leading tour company.
On May 9, 2019. Bonfire Adventures was crowned the best Honeymoon travels and tours agent at Kenya Wedding Awards 2019. Born Fire Adventures was also named Kenya's Leading Travel Agency in 2019. A title they have won for four consecutive years now.