To celebrate Africa Day on May 25, Instagram launched its international and pan-African campaign ‘Made By Africa, Loved by the World’.
The Instagram campaign celebrates women of impact, spotlighting four trailblazing women from the continent and diaspora—all of whom have built a global presence through their exceptional talents and passions in sports, entertainment, and music.
Now in its fourth year, the women featured in this year’s 2024 campaign hail from Nigeria, South Africa, Kenya, and, for the first time, Egypt. Eniola Aluko, Bontle Modiselle, Victoria Kimani, and Tasneem Elaidy tell their inspiring stories in four beautiful short films that highlight their successes, challenges, and passions.
Shot in collaboration with five rising filmmakers—Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya, and London-based Nigerian Aaliyah Mckay alongside co-director Shehroze Khan—these films amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage.