(From left to right) Lorraine Wairimu - Hunter’s Choice Brand Manager, Jonas Geeraerts, KWAL Commercial Director, Dr. Senorine Wasike - Head of Marketing KWAL and Dixy Adams – Hunter’s Choice Brand Executive pose for a photo with the newly branded bottle of Hunter’s choice during KWAL’s Hunter’s choice rebrand at the Kenya Wildlife Service Club House.
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KWAL
The Kenya Wine Agencies Limited (KWAL) on Monday, May 27 unveiled the new packaging for the Hunter's Choice bottle to give consumers a unique experience.
Jonas Geeraerts, KWAL Commercial Director who was speaking during the launch added that the new packaging will guarantee safety. He emphasized that the taste and pricing will not be affected by the changes.
"The new upgraded bottle has three key features a new closure, a vibrant and modern label, and a new brand proposition. This new closure is aimed at securing the brand as a leader in the local whisky category," the Director added.
Besides the launch, KWAL announced a three-month campaign 'Explore Boldly' an on-ground activation campaign in Nairobi, Kisumu, Eldoret, and Nakuru.