Guinness Announces First-Ever Football Partnership With the Premier League

Guinness have today announced its first-ever global partnership in football as the official beer of the Premier League. Pictured at the announcement is (R-L)Debra Crew, CEO of Diageo, John Kennedy, President of Diageo Europe, Stephen O’Kelly, Global Brand Director for Guinness and Will Brass, Chief Commercial Officer, Premier League at Diageo Headquarters in London.
Guinness have today announced its first-ever global partnership in football as the official beer of the Premier League. Pictured at the announcement is (R-L)Debra Crew, CEO of Diageo, John Kennedy, President of Diageo Europe, Stephen O’Kelly, Global Brand Director for Guinness and Will Brass, Chief Commercial Officer, Premier League at Diageo Headquarters in London.
Photo
Diageo

Guinness has announced a four-year agreement to become the official beer of the Premier League.

In the deal that will start from the 2024/25 season, Guinness 0.0 will also become the official non-alcoholic beer of the Premier League.

During the partnership, Gunness will promote responsible drinking among the fans and EPL supporters.

“The Premier League is the world’s most popular football league, providing an amazing opportunity to continue the success of the Guinness brand globally and connect with new communities around the football occasion.

"I’m particularly excited for the brand to build on the impressive growth that Guinness 0.0 has seen since its launch, and using our status at the Official Non-Alcoholic Beer of the Premier League to lay the foundations for further global roll-out around the world.” John Kennedy, the President Europe, Diageo stated.