Kenya Breweries Limited (KBL) this past weekend brought its Tujengane National Consumer Promotion to Nairobi, celebrating loyal customers with a dazzling Winners’ Party. Following the success of similar events in Eldoret and Kisumu, the Nairobi edition showcased the life-changing opportunities the Tujengane campaign has offered KBL consumers through its practical prizes.
The event brought together winners from the Nairobi region, with the highlight of the celebration being Rita Mwelu, the Ksh1 million shillings cash prize winner, along with numerous motorbikes, rent waivers, and shopping voucher recipients.
Lilian Mbugua, Brand Manager for Chrome, expressed the campaign’s ethos, stating, “The Tujengane campaign aims not only to reward our consumers but also to offer winnings that significantly impact their lives. The Winners’ Party is our way of giving
these prizes more meaning. That’s the essence of Tujengane.”
“We are thrilled to witness the joy and excitement of our winners. This campaign is a testament to our commitment to our consumers, ensuring they feel valued and appreciated. It’s not just about the prizes, but the positive change these rewards bring to their lives,” She added.