Kenya Breweries Limited (KBL) through its globally recognised brand Smirnoff, regaled thousands of music and fashion fans to an exhilarating weekend of top acts at the Rift Valley Sports Club as the “Smirnoff Unleash Your Edge Fiesta” took centre stage.
The “Smirnoff Unleash Your Edge Fiesta” campaign that was introduced last year is a platform whose main purpose is to bring family and friends together in a space full of music, fashion and good vibes to celebrate life, by creating flavorful experiences that are effortless yet meticulous to Smirnoff audiences.
“In orchestrating events like the Unleash Your Edge Fiesta, Smirnoff is not just shaping memorable experiences, we are contributing to the economic pulse of the regions where we have a presence,” Brigid Wambua, Brand Manager, Smirnoff stated.
Additionally, during the Fiesta event, auditions for the ongoing Smirnoff Battle of the beats competition (SBOB) took place during the day. SBOB is a DJ competition that seeks to find the crème de la crème DJs in the country.