Showmax earned 47 nominations overall, making it the most-nominated platform at this year’s Kalasha Awards.
During the nominations, Showmax Originals have scored 26 nominations while the shows’ nominees earned 21 titles from Maisha Magic Plus and Maisha Magic Movies that are available to stream on Showmax.
This is the highest achievement at the Kalasha Awards yet for the African streamer, which has already released 12 Originals in Kenya, with more titles set to launch in 2024 following the recent Showmax relaunch in partnership with Comcast.
These 26 nominations are a great milestone for us at Showmax, not only as a celebration of our incredible local content offering but also as a validation of our content strategy and investment in Kenya,” stated Emma Gichonge, the newly appointed Showmax General Manager East Africa.
“And congratulations to all our Kalasha nominees; we couldn’t have done this without the immeasurable talent of our actors and filmmakers who continue to set the bar high in telling diverse stories that resonate with our audience.”