Safaricom on Wednesday, April 17, announced a Ksh4.3 million sponsorship for the fifth edition of the Eldoret City Marathon slated to take place this Sunday in Uasin Gishu County.
In a statement, Safaricom will partner with the organisers to digitise the event.
The marathon is set to attract top-tier talents including Victor Kipchirchir, who has emerged victorious on two occasions, in 2021 and 2022. He is once again on the line-up to beat his time of 2:13:10.
“We are thrilled to partner with the Eldoret City Marathon, an event that embodies the spirit of athleticism and community. We believe in the power of sports to inspire, unite, and transform lives," said Peter Ndegwa, Chief Executive Officer, Safaricom.
"Through this sponsorship, we hope to celebrate the incredible talent within Eldoret as we provide a platform for aspiring athletes to showcase their skills."