Mediamax-owned K24 has clarified that it remains operational, dismissing widespread claims on social media that it has been shut down.
This follows the media outlet flagging several social media posts as fake on Friday, August 15, which claimed that its TV station had been closed for unverified reasons.
The posts, which were mainly shared on Facebook and X, suggested that K24 TV had been closed after 17 years of operation in the country.
The flagged publications also claimed that the closure of the media house had left hundreds of people jobless, sparking concern among Kenyans.
"K24 TV, owned by Mediamax Limited, has been officially shut down after 17 years of operation in Kenya," wrote a popular X blogger.
In response, K24 TV flagged a screenshot of the post as fake and urged Kenyans to verify information from its official social media pages and website.
"Fake news alert! Get all our latest news across all our social pages, K24TV and our website," the station wrote on its social media handles.
Mass Layoffs by Mediamax
The clarification comes on the back of a looming mass layoff by Mediamax Limited, which owns K24 TV, Milele FM, and People Daily. The parent company issued a 30-day redundancy notice to its employees.
In an internal memo, Mediamax Chief Executive Officer Ken Ngaruiya noted that the decision was informed by the company's need to align its operations with the changing media landscape.
He explained that the restructuring was also due to the challenges in the macro business environment, rapid digital transformation, reduced business volumes, and a shrinking client base.
“Mediamax Network Limited is undertaking a strategic restructuring and reorganisation of its business operations to enhance overall efficiency and effectiveness in response to evolving market dynamics," Ngaruiya announced.
"This includes digital transformation, innovation, shifting client needs, and introduction of punitive regulations by the Government of Kenya affecting the media industry,” he added.
Additionally, the Mediamax CEO stated that some positions in the company would be abolished as part of the optimisation measures.
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