Dennis Itumbi Denies Cambridge Analytica's Involvement in Uhuru's Campaign

Director of Digital Innovations and Diaspora Communications at the Office of the President Dennis Itumbi has come out and vehemently refuted an undercover investigation on the workings of Cambridge Analytica, a British data company that boasted of influencing Kenya’s 2017 presidential election.

In a Twitter post, Itumbi maintained that no one influenced the campaign contrary to a video that showed top executives at Cambridge Analytica stating how the right-leaning digital marketing firm targeted voters with propaganda to influence their voting decisions.

Itumbi further maintained that President Uhuru Kenyatta's campaign with his Deputy William Ruto was launched and run by young Kenyans.

"Uhuru Kenyatta and William Ruto's campaign for Presidency in 2013, started in Feb 2011," Itumbi stated.

[caption caption="Director of Digital Communication at the Office of the President Dennis Itumbi "][/caption]

"The credit for strategy, the formation of TNA & URP, messaging, communication and event branding belongs to a group of young Kenyans and the candidates themselves, anything else is wishful thinking," he added.

When contacted by Kenyans.co.ke, Itumbi maintained that he told the truth on his Twitter account and refused to answer any more questions from us.

Cambridge Analytica executives in a secret video recording revealed they worked for the election and the re-election of President Kenyatta behind the scenes.

The managing director of the firm’s Political Global Mark Turnbull stated that they engineered a digital campaign that painted President Kenyatta in a positive light while smearing his main rival Raila Odinga.

Turnbull stated: “We have rebranded the entire party (Jubilee) twice, written their manifesto, done two rounds of 50,000 or so surveys… Then we’d write all the speeches, and we’d stage the whole thing. So just about every element of his campaign."

The executives boasted that Cambridge Analytica and its parent company, Strategic Communications Laboratories (SCL), have worked in more than 200 elections across the world, including Nigeria, Kenya, the Czech Republic, India and Argentina.

[caption caption="Cambridge Analytica CEO Alexander Nix"][/caption]