A new TV station that is launching soon has invested in influential personalities in the Kenyan media industry to set its ball rolling.
Kiss 100's Shaffie Weru, hypeman DNG and Grace Msalame have all signed up as hosts at Switch TV, an entertainment channel owned by Kenya Red Cross.
Switch TV shall target mostly the youth of ages 18 to 35 years with an aim of empowering them through entertainment.
Radio presenter Shaffie Weru says the new station would turn around digital content consumption trends in Kenya. The station is a digital free to air channel and will be available on Signet.
“Kenyan youth are vibrant and dynamic and rely on social media to get the latest updates thus the need to refresh the TV space with new content. We hope that through this new station, we will be able to deliver and satisfy youth needs,” affirms Shaffie.
On her part, Msalame holds: “The Millennial spends most of his time on social media which is real-time, fast-paced and authentic which is what Switch TV promises to bring! Authenticity and programming tailored to capture the multi-layered youth."
The station's head of content Tamima Ibrahim stated that they will have a unique line up of content that will be contemporary, contextual and portraying the progressiveness of Kenya’s youth. ۪
The content will mirror the positive mindset and dynamism in the Kenyan youth' life.
"We will be strikingly different, every show has a reason to exist and a strong point of view, we will not only engage but empower youth to find solutions to issues facing them, while promoting positive values in youth culture. We will be the ultimate digital platform as our content will also have a massive appeal across social media platforms,” noted Tamima.
Other media personalities joining the new TV station include Nonny Gathoni, Remmy Majala, actor Daniel Weke and former Milele FM radio personality Nzula Makosi.
Others include model Manasseh Nyaga, life coach Mwenesi Musalia, actress Jacky Matubia and rapper Kush Tracy.
Red Cross Kenya had earlier picked NTV's Emmanuel Juma to spearhead the station but he was rehired to Nation Center and has revived his famous Bull's Eye program.
