Kenyans use most of their mobile data on adult and betting sites, Facebook and Twitter.
This is according to a report done by Nendo, a consultancy that focuses on customer insight, competitive intelligence and analysis on the state of cellular usage in Kenya shows.
Nendo founder, Mark Kaigwa, states that Kenyans also use their data on Google and Youtube.
“As of last year, we had consumed approximately 269 million gigabytes worth of data and the projection by 2022 shows we will have consumed 1 billion gigabytes,” Kaigwa stated.
Kaigwa added that between 2010 and 2015, the most googled words were Kenya and Facebook but since 2016, there has been an inclination towards betting.
“It is clear that gaming is an activity that is growing fast and we can only expect it to pick,” he continued.
No other East Africa country has more sports betting or adult sites in its top 10 list of websites.
Communications Authority of Kenya estimates internet users to be 42.2 million based on the assumption that every fibre subscription is used by 100 people.
Apart from searches, Kenyans are using their phones to download social media and money lending applications.
